Resource Library

Join this webinar to see how Onvida Health transformed a community hospital into a purpose-driven health system—and walk away with a practical roadmap to align culture, brand, and stakeholders for measurable, lasting impact.

Explore mechanisms to unify care delivery within regions to enhance performance and create a win-win proposition for patients, the health system, and all regional members.

A comprehensive visual summary of the competencies strategists need, designed to help individuals and teams identify development priorities.

Templates and guidance to surface, test, and align the assumptions that shape your strategy so plans stay grounded in likely futures.

Actionable lessons from three organizations on launching sustainable population health work through community partnerships and layered solutions.

Actionable lessons from three organizations on launching sustainable population health work through community partnerships and layered solutions.

A step-by-step tool to scan trends, build contrasting scenarios, and identify strategies that stay strong across multiple possible futures.

Understand how the U.S. health care system works, including hospitals, physicians, consumers, and payers, in this foundational SHSMD course.

This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.

Learn to design, execute, communicate, and measure strategic plans in health care. Five week online series with live sessions, on demand modules, and a SHSMD digital badge.

Futurescan 2026 is the latest in a series of publications for health care leaders, produced by SHSMD in collaboration with the American College of Healthcare Executives (ACHE) since 1999. The report is an invaluable strategic planning resource, empowering hospital and health system leaders to prepare themselves and their organizations for the opportunities and challenges ahead.

Discover how analytics and process optimization improve patient access, ease staffing strain, and boost efficiency in health care delivery.

Learn how Brookings Health carefully announced to their community in Summer 2023 that they would no longer be in network with Medicare Advantage (MA) plans.

This webinar is designed to share preliminary aggregate data on those hospitals who have submitted complete data for SHSMD’s 2024-2025 By The Numbers: MarCom

Hospitals and health systems have long been targeted by negative narratives that portray them as profit-driven entities prioritizing revenue over patient care.

Explore key insights from marketing, consumer experience, and communications executives as they discuss alternative care models, consumer education, clinician recruitment and retention strategies, and the importance of prioritizing long-term goals in strategic decision-making.

Watch this on-demand webinar with a renowned futurist Ian Morrison, Ph.D., on the latest edition of SHSMD's annual guide on key health leadership topics.

This session will cover best practices in data availability, measurement, key performing indicator development, and ongoing management required to develop a comprehensive patient growth strategy.

Futurescan 2025 is the latest in a series of publications for health care leaders, produced by SHSMD in collaboration with the American College of Healthcare Executives (ACHE) since 1999. The report is an invaluable strategic planning resource, empowering hospital and health system leaders to prepare themselves and their organizations for the opportunities and challenges ahead.