Strategic Planning
Futurescan 2022–2027 explores key forces that are transforming the future of health care. The annual publication features the expertise and perspectives of thought leaders in the field on important topics.
Learn how rural and small health system marketers plan community events, attract volunteers, and build engagement through local outreach initiatives.
Executive Dialogue Report on AI in health care strategy and planning, exploring governance, workforce impact, operations, and real-world value beyond the hype.
SHSMD Connections 2026 brings health care marketing and strategy professionals together for practical insights, peer learning, and meaningful networking.
Join this webinar to see how Onvida Health transformed a community hospital into a purpose-driven health system—and walk away with a practical roadmap to align culture, brand, and stakeholders for measurable, lasting impact.
Explore mechanisms to unify care delivery within regions to enhance performance and create a win-win proposition for patients, the health system, and all regional members.
A comprehensive visual summary of the competencies strategists need, designed to help individuals and teams identify development priorities.
Templates and guidance to surface, test, and align the assumptions that shape your strategy so plans stay grounded in likely futures.
Actionable lessons from three organizations on launching sustainable population health work through community partnerships and layered solutions.
Actionable lessons from three organizations on launching sustainable population health work through community partnerships and layered solutions.