Resource Library

Your patients love them, search engines love them, and you

Are you launching or re-launching a physician relations pr

Leverage engaged employees and their community relationshi

Thanks to a growing number of Americans with consumer-dire

The technology landscape changed immensely in 2016, and co

We will explore TriHealth's journey of developing a premier regional cancer program in today's rapidly changing oncology environment. We will discuss national trends that are driving the evolution of cancer care, and specific strategies TriHealth is pursuing to achieve market distinction and consistently deliver an exceptional patient experience.

As economic reform and regulatory forces accelerate physician group practice formation, health systems must bring diverse personalities and priorities together. Imagine groups that combine academic and community-based physicians, span facilities large and small (sometimes across state lines), and merge differing views about compensation and the role of advanced practice providers.

Design thinking is an approach to innovation and problem s

In a high-risk, high-reward move, Children’s Mercy Kansas

The transition in payment and care delivery models from vo

Patients' personal investment in healthcare is higher now than ever before, and so are their expectations. In this consumerist environment, quality of experience is a prime factor in driving loyalty. This article explores both quantitative and qualitative approaches that are needed to grasp the entire patient choice decision-making journey.

General Colin Powell once said, "Great leaders are almost always great simplifiers, who can cut through argument, debate, and doubt to offer a solution everybody can understand." It's no secret that effective leaders are often good communicators—able to motivate, encourage, and inspire others. But that's not all. Great leaders are also adept at listening, learning, analyzing, adapting, pivoting, problem-solving, teaching, and training.

With over 85 percent of patients discharged directly home the day after surgery at Trinity's Bettendorf, Iowa, campus, strategic planning and market development leaders at UPH recognized an opportunity to work with Trinity to drive discussions on care delivery models for the future of joint replacement surgery. Read about the initiative and the results in this article.

Extended hours and same-day appointments are fine, but not nearly enough to give today's consumers the convenience and access they desire. "What people really want is on-demand access," says David James, MD, CEO of Memorial Hermann Medical Group in Houston. "…They just need to get things done, and time has become really important for them."

Learn how to attract more patients, execute the strongest strategies, and make smart marketing investments that will not only get you noticed, but give you an edge over your competitors.

Join Dave Griffith, VP Analytics and Insights, and Heidi Schulte, VP Solutions Consultant, from Healthgrades as they walk you through innovative ways of utilizing data to inform decisions and solve business challenges beyond the marketing campaign.

Bridging Worlds: The Future Role of the Health Care Strategist helps strategy professionals successfully navigate their organizations through turbulent times with the specific toolkit of attributes and skills necessary for future success.

Bluespire’s lead health care strategist and digital strategy expert will review spending regularities in the industry, cover emerging trends and outline specific search tactics that are available to health care marketers. They’ll also show why content and information on health care websites is a crucial component to SEO strategy and delivering on a positive online experience.

This article describes how organizations can approach efforts to improve the patient experience, including examples of strategies gleaned from other industries. The article also highlights how one progressive hospital—Community Hospital of the Monterey Peninsula—is using mobile and digital technology to gain insights and meet consumer needs in real time.

It's no secret—when it comes to marketing automation, healthcare is behind the times. According to a study by Ovum1, our field falls into the "laggards" category in the adoption of marketing automation, meaning most organizations have avoided wholesale adoption until now. This presents a tremendous opportunity for healthcare marketers.