Resource Library

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Learn how you can better combine and leverage health care and non-health care data to better understand and target new prospects, retain new and existing patients and activate them in their health outside of the clinical setting, building long term relationships and loyalty.
In this webinar, we’ll look at how OSF Health Care partnered with Binary Fountain to unify their patient feedback and response process by responding to feedback publicly and providing patients with a superior health care experience through open access to data and community reviews.
Most physicians aren’t exposed to the art and science of referral development in medical school, but it can significantly impact practice growth and success. Learn how to best equip new and established physicians to be stronger at building and nurturing referral partnerships.
This session provides an in-depth look at survey results from more than 200 hospitals, including the specific types of initiatives organizations are targeting, existing capability gaps, and key areas requiring additional focus by hospital and health system executives and boards as health care moves to a more consumer-centric focus.
Join us on Wednesday, February 20th as Gary Druckenmiller, VP of Customer Success at Evariant, discusses the top drivers of success that must be on your 2019 marketing roadmap.
Join renowned futurist Ian Morrison, Ph.D., for this webcast on the latest edition of SHSMD’s annual guide to trends in the field as he summarizes Futurescan articles written by thought leaders on key topics.
Learn how Cleveland’s public hospital system planned, created, launched and marketed its own podcast, in-house.
Join us for an expert tour of the best digital work happening among these fifteen top-ranked hospital systems. The session will feature Dave Wieneke, who developed the HDX method as director of the health care practice at Connective DX.
Join us as we discuss the latest survey data on how patients are accessing hospital website information and some interesting lessons and insights you might not expect!
In this webcast you will learn about the latest in multi-screen viewer data and behavior, delve into the shifting tide in media consumption, review some common myths about multi-screen advertising, and hear from field experts about the next frontier of health care advertising
In this webcast, we will share a case study on how a large U.S. health care system has used analytics to determine which consumers to target in service-line specific marketing campaigns, measure results quickly enough to be able to modify tactics in the middle of a campaign, and determine best practices for moving the needle, faster.
This webcast will dive into the wants, needs, and expectations of those we in the health care field hope to serve and those we ultimately hope to make loyalists.
This presentation will describe the fundamental elements of financial experience that every hospital and health system should master. With a solid foundation, hospitals can prepare to meet rising consumer expectations in a digital/mobile age.
Join us in our discussion on change within the digital health care marketing space and discover how beneficial change can be in attracting new patients in 2018.
With mounting operational pressures to improve the health of patient populations and survive in value-based care models, health systems need critical data intelligence about the sector’s influencers to more thoroughly understand physician referral networks and achieve their organizational objectives.
Join and hear discussion of how to involve your CMO and CFO in the process as your ambassadors. Come away with a concrete example of how to make the marketing and communications department indispensable to your organization.
Traditional marketing simply isn’t working. It’s time to reimagine how we solve acquisition and retention challenges to achieve high-value service line growth, extend patient lifetime value, and improve network utilization and planning.
Please join us for a one-hour webcast where we will review the highlights of the latest SHSMD Physician Relations Benchmarking Report. This highly anticipated survey, in collaboration with the American Association of Physician Liaisons, provides unique insights into the field from several hundred front-line, managerial, and support participants.
Share best practices that have helped to recruit, onboard, and retain top providers to hundreds of hospitals across the nation. Explore how others are using strategy, data, and technology to hardwire the recruitment process, accelerate practice ramp-up, and achieve long-term retention.
With 77% of consumers searching online before making an appointment with a provider, health care marketers are building the “digital front door” to help engage and acquire them. But what does a digital strategy look like for this when there are multiple touchpoints a consumer experiences before selecting a provider? This panel will help define the elements needed to align your digital marketing with a person’s journey to care.