Resource Library

Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute to their organizations’ mission, vision, values and impact in their communities.

Learn how new entrants could disrupt how patients receive care, particularly in the “top of the funnel” areas of primary, urgent, virtual and retail care.

This 45-minute LIVE webinar with experts will share insight into recent concerns around Google Analytics 4.

 

  Check out this Power Point presentation from SHSMD Connections 2022 Conference featuring SHSMD Board Members discussing professional growth and advancement. Topics Discussed:

    Check out this Power Point presentation from SHSMD Connections 2022 Conference providing real world examples and actionable insights for service line marketers.

    Check out this Power Point presentation from SHSMD Connections 2022 Conference covering who WellSpan Health is, a standard, yet dynamic approach to strategic planning and applying that process to Primary Care to create a 3-year strategic roadmap for the future. Learning Objectives:

  Check out this Power Point presentation from SHSMD Connections 2022 Conference about improving working conditions to attract and retain good talent.. 

    Check out this Power Point presentation from SHSMD Connections 2022 Conference featuring Inova discussing their approach to value based care for health care advancement.  

  

   

    Check out this Power Point presentation from SHSMD Connections 2022 Conference about how health care marketers can minimize stigma and promote positive health care mindsets. 

    Check out this Power Point presentation from SHSMD Connections 2022 Conference covering digital communications strategies from two leading Midwest health care systems.  Session Topics: 1. Physician Marketing and Partnerships 2. Content Strategy 3. Data and ROI Measurement  

  

   

   

   

    Check out this Power Point presentation from SHSMD Connections 2022 Conference about facilities management, strategic planning and progressive thinking featuring MaineHealth.  Session Goals:

  Check out this SHSMD Connections 2022 presentation covering: Mission and Market Imperative for Integrated Behavioral Health, Problem and Impact Statements as a Reactive Agent for Change and E Pluribus Unum! Learning Objectives

 Check out this SHSMD Connections 2022 session presentation covering a successful campaign from The Robert Wood Johnson Foundation (RWJF) that addressed: Health disparities, Inequities and Social determinants of health.