Resource Library

See data comparing consumer preferences pre-COVID, what has shifted in the post-COVID months, and the most crucial steps marketers can take to partner with operations to ensure your marketing campaigns aren’t shot down in seconds.

See how health care providers are successfully navigating this balance, and how they can effectively execute their mission without compromising patient privacy.

Learn how new entrants could disrupt how patients receive care, particularly in the “top of the funnel” areas of primary, urgent, virtual and retail care.

This 45-minute LIVE webinar with experts will share insight into recent concerns around Google Analytics 4.

 

  Check out this Power Point presentation from SHSMD Connections 2022 Conference featuring SHSMD Board Members discussing professional growth and advancement. Topics Discussed:

    Check out this Power Point presentation from SHSMD Connections 2022 Conference providing real world examples and actionable insights for service line marketers.

    Check out this Power Point presentation from SHSMD Connections 2022 Conference covering who WellSpan Health is, a standard, yet dynamic approach to strategic planning and applying that process to Primary Care to create a 3-year strategic roadmap for the future. Learning Objectives:

  Check out this Power Point presentation from SHSMD Connections 2022 Conference about improving working conditions to attract and retain good talent.. 

    Check out this Power Point presentation from SHSMD Connections 2022 Conference featuring Inova discussing their approach to value based care for health care advancement.  

  

   

    Check out this Power Point presentation from SHSMD Connections 2022 Conference about how health care marketers can minimize stigma and promote positive health care mindsets. 

    Check out this Power Point presentation from SHSMD Connections 2022 Conference covering digital communications strategies from two leading Midwest health care systems.  Session Topics: 1. Physician Marketing and Partnerships 2. Content Strategy 3. Data and ROI Measurement  

  

   

   

   

    Check out this Power Point presentation from SHSMD Connections 2022 Conference about facilities management, strategic planning and progressive thinking featuring MaineHealth.  Session Goals:

  Check out this SHSMD Connections 2022 presentation covering: Mission and Market Imperative for Integrated Behavioral Health, Problem and Impact Statements as a Reactive Agent for Change and E Pluribus Unum! Learning Objectives