Resource Library

This webinar will highlight 5 essential best practices that can turn email marketing into a productive and profitable marketing channel for any health care marketing team.

Futurescan 2025 is the latest in a series of publications for health care leaders, produced by SHSMD in collaboration with the American College of Healthcare Executives (ACHE) since 1999. The report is an invaluable strategic planning resource, empowering hospital and health system leaders to prepare themselves and their organizations for the opportunities and challenges ahead.

Learn how digital marketing executives have effectively engaged clinicians to optimize reputation, preference and brand.

Learn from 2 hospitals how one trending health awareness day can be repurposed for all of their communication platforms to reach and educate thousands of people.

This webinar emphasizes the importance of collaboration between Risk Management and Marketing/Communications teams in health care organizations to effectively mitigate social media risks.

See insights from across the industry to understand how patients are viewing TV across cable and streaming to inform targeting strategies for hospitals and health systems.

Discover how to create impactful content that not only drives results but genuinely connects with your audience by aligning with their motivations and harnessing E-E-A-T principles for optimized content and authentic brand engagement.

Definitive Healthcare shares insights from an exclusive survey, exploring key areas of clinical and service line focus for health care providers.

VIRTUAL CONFERENCE AVAILABLE FOR SHSMD24 - The most timely health care strategy and market development programming happens at SHSMD's Connections Conference.

Hear Joshua Stout, Market Research Manager, Guthrie Clinic, discuss how Guthrie used data insights to plan strategic initiatives for their Sports Medicine program, focusing on Physical Therapy (PT).

This session is perfect for health care pros who want to build stronger connections, provide useful health information, showcase your rockstar medical staff, and make your hospital the heart of the community!

This webinar will focus on those situations where you might benefit from different brand and service-line messaging and creative, and why.

Enhance your team's expertise with the SHSMD 2025 eLearning Season Pass, designed for health care strategists, marketers, communicators and planners. With just a few clicks, your entire team gains access to a wealth of tailored, live and on-demand content that fits their unique skill levels and interests. It's the simplest way to provide continuous learning opportunities for your staff, empowering them to grow professionally at their own pace, while staying ahead in their field. Invest in their development today and make team training easy, flexible and impactful with SHSMD's hassle-free eLearning Season Pass.

Join health care digital marketing expert Glenn Elliott from Hackensack Meridian and Freshpaint’s VP of Marketing Ray Mina for an insightful dive into health care marketing analytics.

Hear strategies and insights for determining the right media mix when facing these factors and others.

HSG Patient Share of Care is your single best metric for measuring the health system’s acquisition of patient lives and retention of those patients within their network of Inpatient, Outpatient and Ambulatory care.

SHSMD's press release announcing the appointment of Evan Williams as its new Executive Director.

This members-only report on compensation and work satisfaction gives you the insights you need to make compensation and other career decisions with certainty, whether you are hiring, planning department expansion or looking to make your next career move.

This course offers comprehensive insights into the strategic management of physician engagement to address the evolving challenges of recruitment, retention, growth and communication in contemporary health care environments.