Resource Library

Filter your results:

644 Results Found

SHSMD's press release announcing the appointment of Evan Williams as its new Executive Director.
This members-only report on compensation and work satisfaction gives you the insights you need to make compensation and other career decisions with certainty, whether you are hiring, planning department expansion or looking to make your next career move.
This course offers comprehensive insights into the strategic management of physician engagement to address the evolving challenges of recruitment, retention, growth and communication in contemporary health care environments.
The Early Careerist and Young Professional’s GuideAs an early careerist or young professional in health care strategy, the Society for Health Care Strategy and Market Development (SHSMD) recognizes that you may have unique questions and needs compared to seasoned professionals.
SHSMD celebrates May as a month of well-being, resilience, and care. May hosts Mental Health Awareness Month and Asian American and Pacific Islander Heritage Month! We recognize the importance of mental health awareness and the strength of the Asian American and Pacific Islander (AAPI) community.
 New member? Seasoned pro? This webinar is your key to unlocking the full potential of your SHSMD experience!Webinar Date: Wednesday, April 24, 2024 | 12-1 p.m. CTJoin us for an information-packed session that will show you exactly how to leverage all the resources at your disposal.We'll dive deep into the SHSMD toolbox, including:
As patients become more consumer minded, marketing leaders are embracing technological and data-driven solutions that prioritize patient experience. Health care executives who have led successful transformation.
This summary report discusses the need for continual change in health care advertising, how to consistently capture useful data, and how to commit to patient-centric approaches.
Explore the urgent need for health care organizations to reassess and reignite their strategic plans in the face of post-COVID challenges, including slim margins, workforce shortages and increased competition.
Watch the on-demand webinar recorded on February 14, 2024, with a renowned futurist Ian Morrison, Ph.D.
The PowerPoint presentation features highlights from the latest edition of Futurescan. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards!
Join us for a session aimed at understanding the impact of AI in health care marketing and beyond.
Vice President of Marketing at a Heart and Lung Center explains how the hospital marketing team used Health Observance content to more than double the number of cardiac patient appointments in just one year.
Keeping you at the forefront of health care transformation and rebuilding means looking around the curve to what’s ahead. In Futurescan 2024, experts in the field explore key trends that will transform health care over the next five years. Join renowned futurist Ian Morrison, Ph.D., for a webinar on the latest edition of SHSMD's annual guide featuring these key topics and experts: 
SHSMD online course on Marketing & Digital Engagement with 15 sessions from SHSMD Connections 2023.
Futurescan 2024 is the latest in a series of publications for health care leaders that the American Hospital Association’s Society for Health Care Strategy & Market Development (SHSMD) in collaboration with the American College of Healthcare Executives (ACHE) has published annually since 1999. This highly respected annual guide will help hospital and health system leaders prepare themselves and their organizations for the future as an essential tool for strategic planning.
The most timely and reliable health care strategy and market development programming happens at SHSMD's Connections Conference. The field comes together to share their findings, challenges and best practices with the shared goal of advancing health care.Strategists from every stage of their careers can benefit from sessions and networking at the SHSMD Connections 2024 in Denver, Colorado.Attendees can expect:
SHSMD has collected health care customer research and consumerism reports in an effort to offer consumerism related resources to the SHSMD membership.