Catalyst Conversation for SHSMD rural and small members. Explore resources, shape 2026 programs, and connect with peers in similar organizations.
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Celebrate Health Care Strategy & Market Development Week and recognize the professionals shaping growth, engagement, and community impact in health care.
SHSMD Connections 2026 brings health care marketing and strategy professionals together for practical insights, peer learning, and meaningful networking.
Join this webinar to see how Onvida Health transformed a community hospital into a purpose-driven health system—and walk away with a practical roadmap to align culture, brand, and stakeholders for measurable, lasting impact.
Explore mechanisms to unify care delivery within regions to enhance performance and create a win-win proposition for patients, the health system, and all regional members.
A comprehensive visual summary of the competencies strategists need, designed to help individuals and teams identify development priorities.
Templates and guidance to surface, test, and align the assumptions that shape your strategy so plans stay grounded in likely futures.
Actionable lessons from three organizations on launching sustainable population health work through community partnerships and layered solutions.
Actionable lessons from three organizations on launching sustainable population health work through community partnerships and layered solutions.
A step-by-step tool to scan trends, build contrasting scenarios, and identify strategies that stay strong across multiple possible futures.
A strategic questionnaire to assess alignment, capacity, reputation, and messaging readiness before investing in service line marketing.
A decision worksheet to compare audience fit, effort, and impact so you can choose the right approach for humanizing your brand.
A fast interview guide to clarify goals, capacity, patient needs, and competitive context before building a service line campaign.
A simple maturity framework to benchmark your team and plan the next roles, capabilities, and tech investments needed to scale.
Six quick, practical tactics to improve open and engagement rates through stronger messaging, cadence, and clearer calls to action.
A patient journey checklist to evaluate key touchpoints from search to follow-up, helping you reduce friction and improve consistency.
A pre-launch checklist to uncover readiness gaps and ensure your campaign promises align with operational reality and patient experience.
A practical guide to identify your strengths, reduce energy drains, and redesign your role to increase engagement and prevent burnout.
A step-by-step tool to scan trends, build contrasting scenarios, and identify strategies that stay strong across multiple possible futures.
A communication framework to educate employees, create two-way dialogue, and reinforce messages over time to strengthen culture.