Resource Library

  Learn in this SHSMD Connections 2022 session presentation the research findings on what's coming and going in marketing best practices.

TMCA went from the 50th percentile to Top 10 nationally in terms of physician engagement and alignment, with double digit increases on the satisfaction survey, physician turnover decreased by 5%, with first year physician turnover cut in half, and quality improved with a significant decline in Hospital Acquired Infection. TMCA saw measurable results on decreasing referral leakage, improving referral development, and gaining access for their Physician Relations Manager (PRM) team to meet with key physicians.

AFMS hosted the “What’s Your Why” Campaign to raise awareness about the transformation effort and to inspire Airmen to join the journey by telling their “why” — their personal reason for dedication to high reliability health care. The presentation overviews the methods, results, and lessons learned in launching a campaign that pilots purpose-driven work and boosts engagement and productivity.

When Dayton Children’s Hospital had almost completed a more than $200 million dollar expansion and revitalization project, the marketing team was tasked with turning four opening events on two campuses into something more powerful than just another ribbon cutting. The resulting plan used each event as a tent pole to elevate the hospital’s brand, showcase services, spotlight providers and highlight community commitment.

The speakers will discuss the design of a next-generation ambulatory care network that sustainably integrates services across the system and deploys them in the right geographies to bolster overall competitive advantage.

This session advances the future of health care strategy by sharing an approach to effectively integrate culture, strategy, and implementation responsibility throughout the organization.

The VCU Health communications team pioneered utilizing Facebook Live, incorporating it into their strategy soon after it launched. From live streaming health seminars, to getting on-the-ground reactions of medical students on match day, to one-on-ones with doctors talking about unique medical issues, the possibilities for health care marketing are endless.

An interactive “fishbowl” discussion between 4 panelists and rotating members of the audience about how to design a Health System Fellowship that implements SHSMD Bridging Worlds as an internal Engine of Innovation.

Join a panel of research pros from University of Illinois Hospital & Health Sciences System, The Blackstone Group and panel provider Cint moderated by marketing firm Laughlin Constable to learn about innovative options for conducting consumer research when time and costs are constraints.

Executive Leaders of three diverse health care providers share their recent experiences and efforts to expand the impact of their ambulatory networks.

This session reviews the activation timeline of the media relations team at Sunrise Health System Hospitals as our flagship trauma center closest to the Strip experienced treating 180 patients during the largest mass casualty in US history.

As health system leaders, this means we’ve scoped our value proposition to address patient issues — when we should really be scoping our value proposition to engage and encompass entire lifetimes. Cue health care consumerism: moving past the limited focus on the inpatient experience to truly meet people where they are outside of hospital walls

This session will uncover what leaders and key stakeholders expect and provide ideas to meet expectations. We’ll provide concepts for ensuring there is good understanding and buy-in for the model, methods and measurement with key internal stakeholders and the leadership.

The consumerization of health care is upon us. Learn how to obsess over your customers in the same way as Amazon by adopting a patient-focused initiative that creates a personalized, one-to-one experience.

This session will demonstrate the need for advocacy, professionalism, branding, and awareness on social media’s impact for brand success.

It is hard for a consumer to pick up a postcard from their mailbox and attend a surgical weight loss seminar right away. Good marketers are thinking about call to actions "CTAs" that are easy to complete, are shareable and sticky!

Customizing care for seniors will gain significance as more and more baby boomers age into this varied group. Learn lessons from one health system in its multi-faceted approach to meeting the needs of Medicare/the senior population.

This presentation provides practical guidance to health care leaders and prepares them for the inevitable challenges they will face personally and professionally during integration.

Take a dive inside the innovative content distribution techniques being used by top health care organizations such as Orlando Health. The organization will shares its secret for consistent success combining earned and viral campaigns.

This session will help you learn where your organization is on a consumerist journey and how to position the organization for success in this new world of the consumer.